Saturday, 21 October 2017

TATA NANO CASE STUDY


GRITTING TO ALL, Today I am going to introduce India's lowest budget car, yes I am talking about TATA NANO, so today I will clarify why tata nano fails in Indian market now I will put some fact regarding nano.


Case Study on Tata Nano

History


After having successfully launched the low-cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who ride motorcycles.The purchase price of this no-frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low-cost Indian labour

Price


Rear
Announced as the most affordable production car in the world, Tata aimed for a price of one lakh rupees, or 100,000, which was approximately $2,000 US at the time.] only the very first customers were able to purchase the car at that price, however, and as of 2017, the price for the basic Nano starts around  215,000.[15]Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300,[ about $9,716 in today's money. The Ford Model T's initial price was about $850, equivalent to $22,657 today.[The price of the Nano is only just higher than the corrected Price of the Briggs & Stratton Flyer with the Flyer costing US$125 ($1,767 in 2016), even though the Flyer would today hardly be considered a go-kart.

Comparison

Let have to look given Comparison  between TATA NANO and MARUTI 800


Comparison with the Maruti 800, the Tata Nano's closest competitor:
Tata NanoMaruti ALTO 800
* The Nano's trunk is only accessible from inside the car, as the rear hatch does not open,[ but it eventually received a full hatchback in 2015.* Maruti 800 initially had only an opening rear-windscreen, but later got a full hatchback.
* One windscreen wiper instead of the usual pair* Two windscreen wipers.
* No power steering initially, unnecessary due to its lightweight. Added in higher variants in later models.* Power Steering only in higher variants.
* Three lug nuts on the wheels instead of the usual four* Four lug nuts per wheel.
* Only one wing mirror on base models. Higher variants fitted with passenger side ORVM from 2012 onwards.* Both side ORVMs in certain variants.
* Radio or CD player is optional* Radio or CD player is optional
* No airbags on any model* no airbag in any variant.
* 624cc rear engine has 2 bigger cylinders (312cc each)* 800cc front engine has 3 smaller cylinders (266cc each).
* No air conditioning in base model* No air conditioning in base model
* Front passenger seat same as the driver seat, and the headrests are integrated.* Front passenger seat same as the driver seat, but headrests separate. Later models switched to integrated headrests.
* Thinner 135/70-R12 space saver spare tyre.* Full-size spare tyre.
* No external fuel filler cap. Fuel inlet is accessed by opening the front hood.* External fuel filler cap.
* Front door power windows only offered on the highest variant. PW switches placed on a central console rather than on door pads.* Front door power windows only offered on the highest variant.

Technical specifications




Let's look Technical Specifications of TATA NANO

The Nano (2012) is a 38 PS (28 kW; 37 hp) car with a two-cylinder 624 cc engine mounted in the rear of the car.
The car complies with Bharat Stage 4 Indian Emissions Standards, which is roughly equivalent to Euro 4.
The development of the Nano had led to 31 design and 37 technology patents being 

iled.
Engine:2 cylinder petrol with Bosch multi-point fuel injection (single injector) all aluminium 38 metric horsepower (28 kW) 624 cc(38 cu in)
Value Motronic engine management platform from Robert Bosch GmbH
2 valves per cylinder overhead camshaft
Compression ratio: 9.5:1
bore × stroke: 73.5 mm (2.9 in) × 73.5 mm (2.9 in)
Power: 38 PS (28 kW; 37 hp) @ 5500 +/-500 rpm
Torque: 51 N·m (38 ft·lbf) @ 3000 +/-500 rpm
Layout and TransmissionRear wheel drive
4-speed manual transmission
Steeringmechanical rack and pinion w/o servo
Turning radius: 4 metres
PerformanceAcceleration: 0-60 km/h (37 mph): 30 seconds
Maximum speed: 105 km/h (65 mph)
Fuel efficiency (overall): 25.35 kilometres per litre (4.24 litres per 100 kilometres (66.6 mpg‑imp; 55.5 mpg‑US))
Body and dimensionsSeatbelt: 4
Trunk capacity: 150 L (5.3 cu ft)
Suspension, Tires & BrakesFront brake: 180 mm drum
Rear brake: 180 mm drum
Front track: 1,325 mm (52.2 in)
Rear track: 1,315 mm (51.8 in)
Ground clearance: 180 mm (7.1 in)
Front suspension: MacPherson strut with lower A-arm
Rear suspension: Independent coil spring
12-inch wheels
SupplierPart/system
TexspinClutch Bearings
BoschOxygen sensor, Gasoline injection system (diesel will follow), starter, alternator, brake system
Continental AGGasoline fuel supply system, fuel level sensor
CaparoInner structural panels
HSI AUTOStatic sealing systems (Weather Strips)
DelphiInstrument cluster
Rane Madras LimitedSteering Assembly
DensoWindshield wiper system (single motor and arm)
FAG KugelfischerRear-wheel bearing
Federal-MogulPistons, Piston rings, Spark plugs, Gaskets, Systems protection
FicosaRear-view mirrors, interior mirrors, manual and CVT shifters, washer system
FreudenbergEngine sealing
GKNDriveshafts
INAShifting elements
ITW DeltarOutside and inside door handles
Johnson ControlsSeating
MahleCamshafts, spin-on oil filters, fuel filters and air cleaners
Saint-GobainGlass
TRWBrake system
Ceekay Daikin/ValeoClutch sets
VibracousticEngine mounts
VisteonAir induction system
ZF Friedrichshafen AGChassis components, including tie rods
BehrHVAC for the luxury version
DürrLean Paint Shop

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