JIO Case Study

                                                                                                                                                       

Greeting to All, Today I come again with a new interesting case study, yes guys I'm talking about which have added billions of customer in the limited time period,(JIO) so first, let have to look some fact of JIO company How the company opened and how to grow up?

The Indian Telecom Market – Basic Facts

  Let have to look some basic fact of Telecom Market

• There are 100 crores mobile users in India (1 billion).

• This means 80% of India is connected to mobile phones (voice calling)

• However, only 34% of India’s population is connected to the internet.

• Among those using mobile phones, only 10% use 3G data or above.

If you were a telecom company, you would realize that there is not going to be a lot of movement in a voice now. This is because almost all people have mobile phones.

The next big challenge is the internet. Future lies in using data on your mobile phones. Hence, the smartest move now is to invest into building your infrastructure for the future.

Here is why nothing else matters –

• When you have data, you don’t care about messaging. Who really uses SMS after the advent of Whatsapp and other such applications?

• If the internet speed is reliable, will you not switch to Whatsapp, or calling over the internet in general? Who cares about the voice network at all?

History

In June 2010, Reliance Industries bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800 crore (US$750 million). Although unlisted, IBSL was the only company that won broadband spectrum in all 20 to 22 circles in India in the 4G auction that took place earlier that year.Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced it will start its operations all over the country by the end of 2015. However, four months later in October 2015, the company's spokesmen sent out a press release stating that the launch was postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation, through Prashant Bhushan, challenged the grant of the pan-India license to Jio by the Government of India. The PIL also alleged that Jio was allowed to provide call telephony along with its 4G data service, by paying an additional fee of just ₹165.8 crore (US$26 million) which was arbitrary and unreasonable and contributed to a loss of ₹2,284.2 crore (US$360 million) to the exchequer.

The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In the statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA winners from providing voice telephony. As a result, the PIL was revoked, and the accusations were dismissed

Launch 

Service was first  Launched to its employees and partners in Dec 2015 and then later in September 2016, it was launched commercially for the public.

Reliance Jio had already made a lot of buzz before the launch because of its amazing offers and it also showed in the results according to the reports in the 1st  month after its release Reliance Jio has acquired 16 million subscriber which is highest for any service provider in the world. The number has increased to 50 million in 3 months and today Reliance Jio has more than 120 million users.

Shahrukh Khan was appointed as the brand ambassador for the product.

Offerings 

Let have to look some aggressive Offers  of  JIO 

Reliance Jio has a whole range of products to offer than its 4G network.

Jio Apps: Jio has launched number of multimedia apps available on Google play store which requires Jio SIM card to function like JioTV, Jio Cinema, Jio Music and much more.

Jio Phone: Jio has recently announced a free of cost mobile phone with 4G connectivity named as Jio phone. You just have to pay security amount of 1500 rupees which can be withdrawn back after you return the phone after 3 Year to any Jio Store. You can pre-book your Jio phone from 24th August 2017.

4G Broadband: The company has also started the unique 4G broadband service in September 2016.

Jio Wifi: Jio is also offering a portable wifi hotspot device through which you can access fast speed internet on your 2G and 3G devices by connecting your device to it. It comes at a very affordable price range of 999-2999. So if you do not have 4G enabled phone you don’t have to buy a new handset.

Impact on Digitalization 

The Indian government was working on Digital India from last three year. The main aim of this scheme is to make all the government schemes and facilities online for which we need internet connectivity at low rates so that people can use these facilities. Reliance Jio has provided a big boost to this by providing fast internet at low rates. India is expecting to cross 500 million internet users this year which is a huge improvement over the last few years.